An award-winning creative person with an abundance of experience in creating campaigns, content writing, copywriting, advertising, cause marketing and branding. I bring creativity and enthusiasm to each project. StrengthsFinder results: Strategic, Ideation, Futuristic, Intellection, Maximizer.
Experience
SENIOR COPYWRITER + CONTENT STRATEGIST | PATTERSON COMPANIES 2015-PRESENT
Create plans, campaigns and content for Patterson Veterinary including print, digital, multimedia.
FREELANCE WRITER 2002-2015
Clients include De Novo Architects, Thomson Reuters Global Creative Services, Jostens, Greater MSP, Adopt-A-Classroom and more.
GUEST COMMUNICATIONS SPECIALIST | TARGET.COM, 2000-2002
Created and consolidated the Help section of five web sites into one site, using guest-friendly navigation and language, ensuring the Target brand. Sites included target.com, amazon.com, fields.com, mervyns.com and giftcatalog.com. Fast-paced, self-directed, part-time position.
SUPERVISOR, COMMUNITY RELATIONS MARKETING | TARGET, 1997-2000
Managed marketing portion of $52 million budget, partnering with national nonprofits, including Red Cross, St. Jude Children’s Research Hospital, United Way and more. Rebranded each project and introduced Target Volunteers. This was a newly created, self-directed position. By streamlining the Communitrees project, I secured a $4.5 million tax exemption.
SENIOR COPYWRITER | AD AGENCIES, 1996-1997
Sietsema Engel and Miller Meester Advertising. Print, radio and TV commercials. Clients included Northwest Airlines, Vision Ease Lens, Hanover Accessories and Larson Doors.
SENIOR COPYWRITER | TARGET, 1990-1996
Helped build Target brand during its creative renaissance. Concepted, wrote and helped produce print, radio and television commercials, team member videos and special projects.
COPYWRITER | BEST BUY, 1986-1990
Print, radio and television commercials from concept to sound booth to edit suite.
Education
University of MN, Duluth, and Hamline University. B.A. Communications and English. Continuing education through writing classes and workshops at The Loft.
Awards
More than 55 awards including The Show, International Festival, RAC, ITVA and Thomson Reuters Best of Brand/Best in Show, 2012, Graphic Design and the VETTYs.